New Air Service at Albuquerque International Sunport (ABQ)
ABQ management recognized the need to proactively influence the provision of future air service at ABQ after multiple years of declining-to-stable aviation activity. As part of its broad-based plan, ABQ management implemented a new multiyear marketing initiative to increase air service and also developed an aggressive air service incentive program. WJ Advisors and other consultants assisted ABQ management in developing the new air service incentive program, as well as the broader marketing plan. Albuquerque residents and visitors now enjoy new daily nonstop service on JetBlue Airways to New York.